Creating a Culture of Business Development - What Actually Works

November 14, 2024 from 1:00-2:00 PM Eastern Time (US and Canada)

Join Adam Klein (Chief Growth Officer, Bennet Thrasher), Mark Burnette (Chief Growth Officer, LBMC) and David Toth (Chief Growth Officer, Winding River Consulting) in a discussion around practical strategies for fostering a business development culture that drives results within the firm.

This webinar explores proven techniques, actionable insights, and real-world examples to help organizations build a sustainable growth mindset and empower teams to succeed in today's competitive landscape. Our panelists will share insights from their experiences:

• Building sales teams
• How to effectively interact with marketing teams to maximize results
• How to leverage technology to accelerate the sales process
• How to build consensus among partners and firm leadership for sales initiatives
• How firms can build growth cultures throughout their organizations and the value of doing so for longer-term evolution and success

Speakers

Adam Klein | Chief Growth Officer, Bennet Thrasher

Adam Klein is an accomplished leader recognized for his expertise in strategic growth, business development, sales, and marketing. With a proven track record of building impactful relationships and driving revenue growth across diverse industries, Adam has consistently elevated the brand value of the organizations he's served.

Clients, colleagues, and industry peers commend Adam for his unwavering energy, curiosity, integrity, and visionary leadership. He excels in delivering results while embodying friendliness and care, and his proactive approach to shaping the future sets him apart.

Currently serving as the Chief Growth Officer at Bennett Thrasher, a top-75 accounting and advisory firm, Adam plays a pivotal role in driving progressive growth strategies and implementing impactful business development and marketing initiatives. Leading the firm's growth function, he is instrumental in fostering a business development culture, expanding strategic partnerships, and strengthening the firm's brand identity. Adam’s additional expertise includes business development training, industry go-to-market planning, sales process & strategy, coaching and client experience.

David Toth | Chief Growth Officer, Winding River Consulting

David Toth is a distinguished entrepreneur & consultant recognized for his strategic expertise in fostering growth and enhancing practice management within the accounting and advisory sectors. With almost two decades of leadership experience, he has become a vital strategic partner to numerous firms, specializing in digital transformation and strategic growth, leadership development, management consulting and strategic facilitation.

In his pivotal role with Winding River Consulting’s premier program, MPB | Leadership Accelerated, David enhances communication and collaboration among firm leadership, partners, and growth teams, ensuring alignment and fostering an environment conducive to shared success. Furthermore, he is the founder of the Digital Deep Dive Summit, an influential annual seminar that has successfully convened leaders from over 50 firms in the past three years to advance digital strategy through robust peer-to-peer engagement.

Mark Burnette | Chief Growth Officer, LBMC

For his day job, Mark Burnette is the Practice Leader for LBMC’s Advisory Services practice, and is the Chief Growth Officer for the firm. In his current role, Mark oversees LBMC's client-service efforts for transaction work, valuation and forensics, data analytics, cybersecurity, and consulting, and leads and drives revenue growth activities firmwide.

Mark has a deep background in cybersecurity, including previously developing and leading LBMC’s cybersecurity practice. Recognized as an IT security expert by technology think-tank Gartner, Mark has repeatedly been featured as a subject matter expert on ABC and CBS television affiliates been published in print media such as CSO, Secure Enterprise, Information Security, and ComputerWorld magazines, and quoted by ABCnews.com, among many media appearances. Mark’s engaging style has made him a popular and highly-requested speaker for international conferences and specialty groups around the world. In March 2019, Mark delivered a wildly-popular TED talk at TEDxNashville titled “The Humanity Behind Cybersecurity Attacks”. Mark’s book, “Risky Business: Cybersecurity Leadership The Right Way” provides practical insights on cybersecurity leadership and was published in August 2019. Mark has been recognized as one of the cybersecurity industry’s 75 “Pioneers”, having been one of the first enterprise CISOs, and, in so doing, laying the groundwork for today’s CISO role.

Register