AAM High! Webinar: Smarter Growth Through Client-Centric Collaboration

February 11, 2026 from 1:00-2:00 PM Eastern Time (US and Canada)

Clients don’t want a pitch; they want to feel understood. This session shows how marketing and BD can partner to create personalized approaches that resonate with decision-makers and drive growth. Through examples and practical steps, we’ll explore how to use data, insights, and collaboration to build trust and deliver value.

Learning Objectives:

• Personalize with purpose: why tailored outreach wins more trust than generic messaging.
• Collaborate in practice: examples of marketing + BD teaming up on proposals, outreach, and events.
• Turn insights into action: converting data and intel into engagement that matters to clients.

Speakers

Josh Woods | Director of Practice Growth, Lane Gorman Trubitt, LLC

Josh is a growth-focused leader and trusted advisor at LGT, where he brings more than 25 years of experience in business development and marketing to cultivate strong client relationships and expand the firm's reach. He is adept at developing and executing targeted marketing campaigns that not only attract new clients but also strengthen relationships with existing ones, contributing to the firm’s consistent year-over-year growth. His skills span marketing strategy, content marketing, brand management, and social media marketing, all informed by data-driven insights from project management and big data analytics.

A veteran of the U.S. Air Force Reserve and former board member of the Texas Healthcare Advisory Council, Josh brings a unique blend of leadership experience and business acumen to LGT. He is committed to fostering a culture of client service excellence and driving sustainable growth for the firm. His ability to connect with clients on a personal level has been instrumental in building long-term partnerships and driving repeat business.

Alex Salvo | Business Development Director, Lane Gorman Trubitt, LLC

Alex is a Texas-based business development leader with 11 years of experience in professional services, working with business owners and executives during periods of growth, complexity, and change. She is especially passionate about supporting local, owner-led Texas businesses and strengthening the communities they’re built in. She currently serves in business development for a 75-year-old, Dallas-based CPA firm, Lane Gorman Trubitt, where she partners with companies navigating audit, tax, and accounting consulting needs.

Her business development approach is simple and maybe old-school: show up, be useful, be curious, tell the truth, provide value before there’s ever an ask (and most importantly), see it through. While sales is often treated as an individual contributor role, Alex believes real growth happens through collaboration, and that tight alignment between business development and marketing is one of the most powerful and underestimated assets inside a firm. That mindset has made her a trusted partner to business owners across industries.

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