BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:98c34332565a3bcadeb6609a639cd01c98 CATEGORIES:AAM High Webinars SUMMARY:AAM High! Webinar DESCRIPTION:
A g reat client experience starts with a great employee experience. The way we design, communicate, engage, and deliver the experiences people expect is r apidly changing. In response, more and more Marketing and HR teams are join ing forces to meet this new reality and achieve common organizational goals . They team up to increase brand power and drive recruitment techniques for ward, while retaining loyal employees through effective onboarding and ongo ing alignment and communication.
Marketing professionals at a CPA fir m are tasked with branding, promotion, creating content and generating lead s. This presentation will make the case for how Marketing and HR profession als can work together throughout the employee lifecycle, from recruitment t o onboarding through succession, in order for a CPA firm to achieve common marketing and organizational goals.
The presenters, from both the mar keting and HR side, will give practical tips and tactical suggestions on wh at both professionals can do to support their colleagues while managing fir m growth.
This session will be beneficial to accounting m arketers as well as HR professionals. We encourage you to invite your HR te am to join us for this presentation!
About Ste
phanie
Stephanie Gand
sey joined DHJJ as Marketing Director in April 2015 and is responsible for
creating and implementing a wide variety of marketing strategies for the fi
rm, with a focus on content marketing. Her specialties include digital mark
eting, marketing strategy and communication, both internal and external.
With over 10 years of experience in marketing and public relation
s for different types of organizations, including private businesses and no
n-profit organizations, Stephanie found a passion for accounting marketing.
Her approach to marketing at DHJJ includes helping her colleagues to reali
ze their unique differentiators so they can begin to promote their own pers
onal brands. She enjoys training on marketing strategies and working on col
laboration within the office.
In addition to devisi
ng effective marketing initiatives, Stephanie is committed to organizing an
d communicating information well, so that others can see the big picture of
what is happening and share in her enthusiasm for achieving the results. S
tephanie is a frequent speaker who presents on a variety of marketing-relat
ed topics for industry groups and professional organizations, as well as wi
thin the firm.
Her educational history includes a B
achelor of Arts double major in Communication Media Studies and Journalism
Public Relations and a Master of Arts in Communication, both from Northern
Illinois University.
About Laura
<
/span>Laura Norek has over 13 years of experience in studyi
ng and helping leaders at all levels enhance their skills so they can achie
ve company growth quicker. She understands that leadership requires those a
t the top to continuously check that their decisions are in line with the c
ompany’s strategic plan.
She specializes in coaching and developing l eaders as well as their teams. Laura knows that an organization focused on growth is also focused on its people so she enjoys helping companies with e mployee surveys and action plans as well as development programs.
Lau
ra earned her Bachelors of Science in Human Resource Management and her Bac
helors of Art in Psychology at Northern Illinois University. She then compl
eted her Masters of Art in Organizational Leadership at Lewis University.
Laura is also Director of Talent and Organizational Development a
t Forum Financial Management, LP.
About Kendra
Kendra Germenis has more than a dec ade of operations experience in the public accounting field, specializing i n creative services and employee experience. She currently leads the intern al programs team at Weaver, a top 35 national accounting firm, blending the worlds of marketing, branding, culture and HR.
Kendra has worn many hats at Weaver, applying her skills in such functional areas as training an d development, graphic design, social media, event planning, communications , project management and strategic planning. These diverse experiences led to her current role, where sheuses a holistic approach to create programs a nd tools designed to help employees succeed at work and in life. Kendra lea ds through strengths, never-ending learning, entrepreneurship, creativity a nd a belief that the little things really do matter.
Kendra graduated from the University of Texas at Austin with a Bachelor’s of Science in Adv ertising and concentration in business. She is also an artist and longtime blogger, including a recent four-year stint as a contributing writer for Au stin Mom’s Blog. Her nights and weekends are spent adventuring with her hus band and two young sons.