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AAM High! Webinar
Thursday, September 23, 2021, 1:00 PM - 2:15 PM EDT
Category: AAM High Webinars

How High Growth Accounting & Finance Service Firms Marketers Leveraged 2020’s Upheaval To Their Advantage

2020 was a year of upheaval with challenges that impacted how we live, work and do business. But during this time of immense change, there were those firms and marketers who were able to leverage this to their advantage. During this webinar, a panel of experts will share their perspectives on the findings on the LexisNexis® InterAction®  2021 Marketing & Business Development Report for Accounting & Financial Services” The study conducted by the Hinge Research Institute is filled with qualitative and quantitative research that will help you make or validate your own tough decisions as you grow your firm year over year.

  • We’ll cover the key findings from the LexisNexis InterAction 2021 Accounting & Financial Services Marketing and BD report looking at:
  • Lessons learnt from the response to Covid-19 and how we leverage these to our advantage
  • Key shifts in the accounting marketing landscape that you should be aware of when starting to think about your 2022 plans
  • The secret sauce to success – how marketers in high growth firms deliver value and impact to achieve firm goals

With a panel of experts providing their perspectives and insights this should be an interesting and engaging discussion with takeaways that will help you when considering your future marketing strategies and plans.

About Nadine

Nadine is LexisNexis InterAction global marketing leader with responsibility for all marketing, branding, and communication efforts. An experienced marketer, Nadine has spent the last 10 years helping organizations deliver more through unlocking the value of technology. Prior to joining LexisNexis, Nadine focused on driving demand and enabling business growth for leading professional service firms including PwC. As a marketer she is passionate about the full customer lifecycle and overall brand experience. 


About Lee
Lee Frederiksen is an award-winning marketer, Visible Expert®, and business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology and his CEO experience to help clients achieve high growth and profitability.

Lee’s research on marketing and business growth has made him a recognized industry name, along with the numerous books he authored on the same topics. He been quoted in a number of mainstream publications, and he regularly speaks at major industry events around the country.

When he’s not traveling to speaking engagements or working at the Hinge headquarters, you’ll find Lee pursuing his interest in hot rods or watching movies with his wife, Candace.

About Suzanne

Suzanne is currently the Chief Marketing Officer for the LBMC Family of Companies, the largest professional services firm in Tennessee and ranked in the top 20 across the southeast. She has more than 25 years of experience in the financial services, professional services, and payments industry.

Suzanne is an executive business leader with a proven track record of enhancing brand equity, revenue and market share. She champions growth by using an integrated approach to marketing and sales that produces profitable results. An innovative entrepreneur, Suzanne has created new lines of business, new processes, ground-breaking policies, and procedures for profit as well as not for profit organizations. Inquisitive from birth, she believes in challenging herself and those around her and continually striving to be better. And has a personal passion for giving back by helping others in their careers through networking and sharing life lessons.