AAM High Webinar: When a Trend Becomes an Opportunity and How to Market It
Wednesday, March 29, 2023, 1:00 PM - 2:15 PM EDT
Category: AAM High Webinars
When a Trend Becomes a Service and How to Market ItMarch 29, 2023 from 1:00-2:00 PM Eastern Time (US and Canada)It’s not unusual for a partner to return from a conference with an idea for a new service, or a regulation changes that creates an opportunity almost overnight. How should an accounting marketer respond? What role should we take in advising firm leadership on which trends to jump on? How can we quickly build marketing infrastructure for a new service line and what should that infrastructure include? Don’t miss this extremely timely webinar where we’ll hear from three accounting marketers who will walk you through the holistic process – from idea to fully operating service line. In this webinar you will learn how to:
Speakers Jennifer Harrity-Cantero
In addition to her sustainability practice, Jennifer hosts the Rebooting Capitalism podcast and serves on the AAM board. She was also honored in 2021 by the San Francisco Business Times as one of the 100 Most Influential Women in Businesses and again in 2022 as a Forever Influential Woman. Maddie Murphy
Maddie is a change agent and integrative thinker, motivated by new challenges and innovative ideas. In 2020, her vision and leadership for a microdocumentary and marketing campaign won Baker Tilly the AAM’s 2020 Marketing Achievement Award in the video and multimedia category. Maddie holds degrees in marketing and management from the University of Wisconsin – Madison. She is also an advocate for sustainable business and is actively pursuing a certificate in Corporate Social Responsibility through University of Colorado Boulder – Leeds School of Business. Robin Sojcher
Prior to BPM, Robin spent thirteen years as a Director of Global Marketing for EY's financial services management consulting services—the firm’s largest and most profitable business area, accounting for one-third of EY's revenue. She’s also held leadership positions at S&P Global, Bank of America, PwC, and LexisNexis. Moderator: Chris Camara
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