Are you Ready to be a Challenger?

May 25, 2023 from 1:00-2:15 PM Eastern Time (US and Canada)

Let’s face it. Accounting marketers are in uncharted territory. The Post-COVID market is very picky, AI is turning our traditional bread & butter services into toast, and M&A is creating a lot of strange bedfellows. The market noise is deafening. How do we compete? This webinar presents an alternative marketing strategy once confined to start-ups, esoteric/cult brands, and smaller companies where authenticity, audacity, relevance, and differentiation become the lifeblood of market strategy. Challenger Brand marketing could hold the key to breakthrough positioning and capturing the hearts and minds (and wallets) of clients and prospective clients, alike.

Speakers

Andrea Sardone

Andrea Sardone is Director of Practice Growth at PBMares LLP, headquartered in Newport News, Virginia. She has expertise in digital marketing borne from a mashup of 20+ years of marketing and communications experience and a previous career in technology. She has held leadership roles in “industries in transition”, including higher education, media, and tourism. Now in accounting, she finds familiar ground where transformation is a must and an opportunity to flex some B2C muscle in a B2B environment. Andrea holds undergraduate and graduate degrees from the University of Kentucky and it’s fair to assume she is a basketball fan. She and her partner and their 4 dogs live in Norfolk, VA. They can (all) usually be found at a brewery playing trivia—an opportunity for Andrea to leverage some of the otherwise useless information she’s acquired over the years to get free beer.

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