Virtual Campfire: Project Management

January 15, 2025- 2:00pm - 2:45pm Eastern

Join in the discussion on Project Management where we’ll explore effective tools for oversight and communication, structuring teams for optimal performance, and ensuring projects align with strategic goals. Share your challenges and discuss how to enhance coordination and efficiency in your marketing operations. This roundtable is an excellent opportunity to refine your project management approach and drive successful outcomes in your marketing efforts.

SME

Ally Bruening, Anders CPAs + Advisors

With nearly 10 years of accounting marketing experience at Anders, Ally Bruening has had a hand in coordinating and managing all parts of the firm's digital marketing and content strategy. With a passion for process and project management, she implemented Asana across her team in 2017 and developed consistent processes for all marketing activities. As part of a growing team, implementing a project management platform has transformed how they collaborate, track deliverables and manage complex marketing campaigns across multiple market segments. As an Asana Ambassador, Ally keeps up with the latest Asana feature updates and enjoys implementing automation and empowering her team to do the same.

Ally's role has evolved into a market growth senior manager, where she leverages these refined processes and project management systems to drive strategic growth initiatives across key market segments. Working closely with practice leaders and the marketing team, she manages omni-channel lead generation campaigns and nurturing programs through streamlined workflows that align with the firm's business goals. Drawing on her deep experience in content marketing and analytics, Ally identifies new market opportunities and optimizes growth initiatives while providing crucial market intelligence to support Anders' expansion efforts.

Facilitators

• Alyson Fieldman, Stambaugh Ness
• Kelsey Brewer, McGuire Sponsel

Register