AAM High! Webinar
Thursday, May 07, 2020, 1:00 PM - 2:15 PM EDT
Category: AAM High Webinars
Sponsored by LexisNexis CRM and eMarketing Best Practices for Navigating the New NormalThe recent upheaval of the status quo has required marketing and business development to shift and adapt their strategy on an ever-evolving basis. Virtual events and eMarketing initiatives are leading engagement strategies in the current climate and marketing and business development teams are tasked with ensuring the best possible client experience while keeping pace with shifting expectations. To achieve this, marketers must pursue an audience-centric approach that begins with a comprehensive CRM strategy. Join us to learn how CRM and eMarketing best practices must evolve to effectively reach, engage, and convert new and existing clients. Presenters About Scott
About Brad Brad Stites is the Commercial Director for LexisNexis® Software Solutions, where he is responsible for InterAction® growth and client success. Brad is an accomplished strategic business leader with extensive technology and enterprise software experience. In his 20-year career, he has proven success in building, leading, and revamping sales and sales-enablement organizations. His career includes leadership positions within the technology and enterprise software industries. Brad studied business management at San Jose State University and executive development at Emory University’s Goizueta Business School.
About Matthew
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