AAM High! Webinar
Wednesday, September 09, 2020, 1:00 PM - 2:00 PM EDT
Category: AAM High Webinars
Creating Interest in the Marketplace Through ResultsNow more than ever it’s incredibly important to showcase to the marketplace the value your firm can provide through its services in order to differentiate yourself from the pack. Annie Somermeyer, AAM’s 2020 Marketer of the Year and the business development director at SVA, will discuss the firm’s journey in creating its “Measurable Results” campaign. Joining her is Patrick Ryan, digital media manager. The campaign features two-minute videos and/or written stories that highlight the results clients have achieved while working with SVA . More than a branding exercise, the growing portfolio of success stories, told by the clients themselves, is the benchmark by which firm professionals measure their own success. In this webinar, you will learn:
About Annie Annie created the firm-wide sales process including the roll out of CRM across the organization and sales tool development and execution as well as established the sales pipeline and reporting processes. She also established and manages the overall firm’s sales and marketing budget to meet the industry business plans’ major initiatives and tactics as well as the business development personnel who execute those plans. Her industry experience includes accounting, financial services, education, retail, media, corporate training services and sales. Annie is a member of the American Marketing Association, Association for Accounting Marketing, Leading Edge Alliance, Downtown Madison Inc, New North Connection, Wisconsin Technology Network, and eMarketing Association Network. About Patrick After graduation I was hired by a marketing/production company (Tough Guppy Productions) in Los Angeles where I refined these skills and further explored the digital marketing space. As the Head of Development, I worked with numerous clients coordinating and executing the implementation of their online presence. I'm now with SVA as their Digital Media Manager in the Business Development department. My duties here include: Website creation and maintenance, social media management and advertising, video production and editing, and HubSpot inbound workflow design and implementation.
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