Video isn’t a luxury. It must be a fundamental tool firms use to enlighten and engage its audiences. For accounting marketers and their teams, time is a precious commodity. That’s why Shoestring Strategy will simplify the process of quickly creating meaningful content with existing resources: 

• What tools can you use on your phone?
• Where are there opportunities to find content?
• When can you use this content to optimize your investment?
• How can you empower your entire team to lighten your workload? 

Shoestring Strategy will also take time to connect these tactics to larger organizational goals and set up ways to measure your success. We will also give you tactics, tools, and traction needed to bring an essential element to your marketing toolbox. 

Presentation Learning Objectives

1. Develop a video strategy with existing resources.
2. Identify tools under $1,000 to get started.
3. Incorporate apps on phones and iPads to quickly create video content.
4. Create an efficient process to optimize video in earned, shared, and owned spaces.
5. Develop KPIs to measure success.

About Dan
Dan is a Lecturer of Strategic Communication at Ohio State University, where he teaches courses on research, strategy, content creation, measurement, and analytics. The BBC and Mashable are some of the media outlets that have featured Dan as a thought leader on the changing landscape of strategic communication and how we can make the most of it.   Dan also co-advises the organization’s PRSSA chapter.

In Dan's ten years of teaching, his chapters have earned national recognition from PRSSA, including Chapter of the Year, Student Run Firm of the Year, Pacesetter, and Star Chapter.  Dan is also a business owner who practices the craft when not chasing late homework assignments or his two kids.

His campaign efforts have earned recognition from PRSA and the Ohio Society of Association Executives. He helped clients received media coverage with the Washington Post, Huff Post, and Associated Press.  

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